7 Vital Content Marketing Tips To Ensure Maximum Exposure To Targeted Traffic

When it comes to internet marketing, the content of your articles and blogs is critical to help search engines recognise keywords and drive traffic to your website. It provides information and draws attention to your information products and services and can be in the form of newsletters, blog posts, social media comments and tweets and so on.

Regardless of the niche you are working in, the same formula can be used to create good content and lift the exposure and reputation of your site.

There are key factors which you must take into consideration include:

1. Research your niche and identify common trends and comments regularly raised or repeated as well as visiting sites which are linked to your niche. This identifies topics and issues you can report on as it will be relevant to current issues.

2. Always keep your additions to your site or blog consistent. If you post weekly, post every week, if daily post every day. Your readers will get used to checking your blog when they expect additions and if you fail to deliver, may wander elsewhere for information.

3. Check for mistakes and read your posts at least three times looking for any errors and obvious grammatical and logical faults. Ask someone else to read it for you. Keep the formatting consistent making sure spacing, letters and titles are the same size, bold or underlined and so on. The reader will concentrate on your mistakes if there are even just a few. Accuracy is important to gain the trust and respect of your readers.

4. Make sure you insert breaks, paragraphs where appropriate and images or pictures relevant to the text. This takes aware the boredom of line after line of wording and is pleasing to the eye. Use a cartoon or play on words to add humour and make your articles or posts memorable.

5. Use straight forward, factual information. Get your message across so the reader has no questions or is left confused. If you are solving a problem, provide the solution. If you are answering a question, do it simply and in plain English. Make it worthwhile to read your posts/comments/articles.

6. Be accessible to all media including Facebook, Twitter, Pinterest, audio and visual formats including YouTube, Snapchat, the list goes on. If you are truly talented you can use apps and links to your content, landing pages and other blogs. This in turn can provide traffic sourced through alternative routes by sharing information and guest blogs, posts.

7. Create a target profile and write to that person. Whether it is a married mother of two, young entrepreneur or retired city worker, imagine that person and appeal to their hopes, dreams and desires. Make it personal as if you care. making a connection and rapport with your reader will promote a sense of belonging and understanding. Invite questions and comments to get an interaction. Readers need to feel special and valued so taking an interest and responding personally will promote that connection.

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