7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

  • 68% of small businesses will increase their social networking marketing efforts in the next year
  • 56% of Twitter users say they use the micro blogging site for business or work related purposes
  • Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
  • 20% of tweets are about business products
  • 46% of Facebook users say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

  • More than 400 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • There are over 160 million pages, groups and events that people interact with
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • Males and females almost equally use social sites (47% vs. 53%)
  • 61% of Facebook users are middle aged or older, with the average age being 37
  • 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

  • Conduct a survey among your customers or potential customers.
  • Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
  • Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

  • The social networking sites that they actively participate
  • The type of content they publish
  • The number and type of followers, fans and views
  • The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

Do You Need Your Own Home Based Information Products Marketing Business?

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Selling information has been described by information marketer Terry Dean as the most exciting and rewarding business any entrepreneur can, or ever will be, involved with.

Millions of dollars worth of information products are being sold every single day throughout the world. Most of the major success stories online involve selling information in one form or another.

OK. How about you?

If you are not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, Isn’t it time you started on your own success journey as an “Infopreneur?”

Why Product Management Marketing Is Crucial for Your Business

The main focus of the project manager is on the price. Project management marketing contains all the marketing contents of projects. So the manager keeps all the information data in the spread sheets so the data can hide easily. If we want to establish well marketing, in this condition the marketing information plays a vital role it makes the effective image in the customer’s mind. The marketing information has objective to achieve the desired position in marketing.

Basically the construction of software which involves and establishes software for marketing that are advertised advertising campaign software, marketing workflow software, marketing management software and brand management software all depends on the requirements of customers. So project manager should have knowledge about current markets rates. It is done by the marketing information research. Manager should keep the information of the customer behavior. He should be cleared about that how can we satisfy the customer? It is easily implemented by knowing the activities properly. There should be a connection between project management marketing and needs of customers.

The loyalty of customer is made by the help of proper Project management marketing and brand marketing introduces products to customer. So the brand management software is basically system which gives the online introduction to customer in an effective planned manner. It includes the activities like it gives weekly report to reseller and provides the information of client which includes the need of client. Brand management includes the creating and controlling of the brands brand management software maintains the increasing value for the long term success which is known as the branding. This process includes strategies for enterprise access.

Now I will discuss about the way of management marketing which includes the managing of products in the form of spread sheets. This all is done under the estimation of needs of customers. If customer needs a particular type of products in a very huge amount so the responsibility of project manager is that he should give directions to productivity in that section.

Twitter Marketing – Using Twitter to Market Your Business

Twitter Marketing: The Wave of the Future, eh?

Twitter is a news dissemination, conversation and information gathering network. No other network on the planet features immediate up-to-date news provided by ordinary citizens experiencing the news. There are several "personal update" networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is something else entirely.

Right now Twitter is flooded with marketers sending out link after link after link to buy products, visit websites and even learn how to "market on twitter". The problem is the links are becoming recognizable – similar to the way a telemarketing phone call immediately turns on your warning signs when you answer the phone. So the years of traditional marketing on twitter may be coming to an end.

What isn't ending is the ability to converse with your customers. Comcast and Southwest Airlines both actively use Twitter to solve problems, hear customer complaints and eavesdrop in real time on actual conversations about themselves. Look at the 60 Minutes episode about the people of Virginia and how some people addiction to Mt. Dew has caused their teeth to rot. Pepsi Co. He was immediately able to monitor what people were saying about the episode and were able to gather information about how to react from their customers. This kind of covert gathering of marketing information is too valuable to disappear anytime soon.

Finally, the social interaction Twitter offers will give small businesses a chance to interact with potential customers. While less of a marketing strategy and more of a long term branding plan, this one-on-one interaction that other people can see will reap benefits for every small company.

Secrets of Affiliate Millionaires – 7 Alternative Success Tips in Affiliate Marketing Business

There are many affiliate marketing strategies to help you to generate a million dollar in your affiliate marketing business on the internet. Alternatively, you will discover and learn 7 success secrets of affiliate millionaires in this article. With those secrets, you will become a wealthy affiliate millionaire in the long term, not overnight.

1. Selling Primarily Informative Product Online.

It is obviously that selling informative products online is perfectly fit to the affiliate marketing business. The reasons, why it is perfectly, are: (1) people are always looking for the information online (2) you can offer services along with those informative products online (3) people can download and get those informative products instantly and (4) those informative products are the intellectual properties online.

The only possible drawback for selling the informative products online is that people can look for free information on the internet. To solve this possible drawback, that is why you have to offer your expert services along with those products, if you want to become an affiliate millionaire. With those services, you are so far away from your competitors.

The real secrets of affiliate millionaires are: (1) sell information which can be used to solve other peoples' problem and (2) offer your expert services along with those informative products to help others easier.

2. Stay Focus On The Market.

There is no doubt that there is a lot of information on the internet. With those overwhelm information; It is easier for affiliate marketing entrepreneurs to lose their focus on what they are doing in the affiliate business. Otherwise, there are so many low-value tasks to prevent you from your success in your affiliate marketing business. For example, checking emails, replying customers' emails, performing account works, and performing tax issues are the low-value tasks for your affiliate marketing business. You can absolutely find automated software tools or assistance to handle with those tasks. To become an affiliate millionaire, you have to optimize your time to the highest value tasks for your markets and business. Your time is a money and very valuable for your business. For instance, opening a new line of business, focusing on customer's needs and closing sales are high-value tasks you should do.

The real secrets of affiliate millionaires are: (1) stay focus consistency on what you are planning and doing for your affiliate business (2) maximize your time for the highest value tasks, which generate sales for you, in your affiliate marketing business always ( 3) get the high-value tasks done always for your business and (4) look for new opportunities in your markets always.

3. Deliver Over Your Customers' Expectation.

Delivering your products or services over your customers' expectation is one of the most significant habits of millionaire. Likewise, if you want to success in affiliate marketing business, you need to deliver your affiliate products along with your services over your customers' expectation. The minimum delivery to your customers is not enough to become an affiliate millionaire. With this habit, you will impress your customers and they will be happier with your delivery.

The real secrets of affiliate millionaires are: (1) deliver over whatever you think your customers' needs (2) delivery over the expectation all the time and (3) think about long term success and relationship with customers if you want to become an affiliate millionaire.

4. Generate Passive Income Through Recurring Affiliate Programs.

Your wealthy in financial in affiliate marketing business, like other business, is based on the passive income. It is an absolutely great idea to generate your passive income for your affiliate marketing business. There are many opportunities to generate recurring passive income from online affiliate programs on the internet. The highest recommendation is to look for great recurring affiliate program online, what you are believe that it can solve other people 'problem. With those programs and appropriate affiliate marketing strategies, you will generate a lot of passive income for your affiliate business. It means you will be paid for life if you can refer those programs. In general, you can search those programs in the search engines, like Google. You will discover a thousand of programs.

The real secrets of affiliate millionaires are: (1) look for a valuable recurring informative affiliate programs for your markets and (2) promote those recurring programs with multiple affiliate marketing strategies.

5. Hire Sub-Affiliates Through 2-tier Affiliate Programs.

What if you can generate commission without your action, what's happened? You will live in your dream life! Another secret of affiliate millionaire is to promote 2-tier affiliate program in your market. You will have your own sub-affiliate marketers who are willing to promote the products and you will be paid commission when they can generate sales.

The real secrets of affiliate millionaires are: (1) hire sub-affiliate marketers through multiple marketing strategies (2) support those sub-affiliate marketers with tools, research information, and special reports and (3) keep motivating sub-affiliate marketers.

6. Improve Yourself And Mindset Always.

One of the most valuable assets in your affiliate marketing business is you. You have to improve yourself and mindset always. You have to think and behave like other millionaires do. With those habits and behaviors, you will grow yourself and business exponentially in the future, of course.

The real secrets of affiliate millionaires are: (1) think and behave like other millionaires do and (2) improve yourself and mindset to the positive way, like positive thinking, critical thinking and proactive behavior.

7. Believe Strongly In Yourself, What You Do and What You Will Do.

To become an affiliate millionaire, you must have a faith. You must believe in yourself, what you are doing and what you will do. You have to drive yourself to where you want to go in the future with the strong belief. Without this faith, you will lose your direction for yourself and your business.

The real secrets of affiliate millionaires are: (1) setup a clear vision for your affiliate marketing business (2) believe and respect in what you are doing and what you will do in the future and (3) drive yourself to where you want to go with your strong faith.

Final thoughts, the affiliate marketing business is all about "creativity". You have to combine what you have learned from this article and take it into your action accordingly. With those secrets of affiliate millionaires, your life will be changed forever! Also, you will earn top affiliate commission and success in the affiliate marketing business in the long term, not overnight or short term.