7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

  • 68% of small businesses will increase their social networking marketing efforts in the next year
  • 56% of Twitter users say they use the micro blogging site for business or work related purposes
  • Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
  • 20% of tweets are about business products
  • 46% of Facebook users say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

  • More than 400 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • There are over 160 million pages, groups and events that people interact with
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • Males and females almost equally use social sites (47% vs. 53%)
  • 61% of Facebook users are middle aged or older, with the average age being 37
  • 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

  • Conduct a survey among your customers or potential customers.
  • Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
  • Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

  • The social networking sites that they actively participate
  • The type of content they publish
  • The number and type of followers, fans and views
  • The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

100 Tips to Market Your Music – Part 2

Even if an artist has an outstanding talent, record deals do not fall out of the sky and land in your lap without music marketing. In this Internet age, A&R at most record labels is not what it once was, so those reps are looking for artists that already have CD sales, a great fan base, and already have the look and feel of being made even more marketable.

We started a list of marketing tips in 100 Tips To Market Your Music and continue more great ideas here, so tweak any of them as you will!

Promo Tip #55 Tag your MP3s with your name or band name, not just the song name. They need to know WHO did this material when they happen across it months later.

Promo Tip #56 Know who you are! Get into an appropriate category so that you can be found. People have to be able to identify your sound into a category that they can identify with. You may want to portray a new edgy sound, which is fine, but there are still general categories that people search on in record stores or online and you have to be found in one of them.

Promo Tip #57 Throw a listen-in. Contact record stores, coffee shops, book stores, malls, recreational areas, galleries, cool clothing stores or nightclubs that are willing to support local music. The free listen-in could have talk session and discounted CDs with coupons.

Promo Tip #58 Keep it simple silly, web sites that take a long time to load, are not easy to navigate, and are not interesting will not keep the viewer’s attention long enough for them to get to know you. So don’t make your personal website or any site that can be customized, so frilly that it turns a potential opportunity away.

Promo Tip #59 Join local communities and organizations and go to meetings periodically and pay attention. Listen for opportunities in what they are saying and perhaps volunteer. Help them and they will help you. Nonprofit organizations are likely to have access to media outlets that may give your some exposure.

Promo Tip #60 Check your public and local radio stations that play your type of music and try to get some air time.

Promo Tip #61 You will hear a lot of no’s and negativity. That is to be expected as everyone’s taste is different. Hopefully someone will give you some constructive criticism. Learn from it what you can but keep moving forward.

Promo Tip #62 Develop yourself as a complete package. Record labels do not spend the money on A&R as in the day. Educate yourself as a well-rounded music artist and present yourself as such.

Promo Tip #63 Elevator Pitch – If you only have one shot to make an impression in 30 seconds or less, can you do it? You will need to, so practice it!

Promo Tip #64 Post your gigs on your website(s), class ads, Craigslist, Backpage and other sites for your location.

Promo Tip #65 Submit your music to songwriting competitions, musician competitions, singing contests – try out for American Idol, for gosh sakes!

Promo Tip #66 Do a free conference call to chat with fans using your website. Record the call and follow up by posting the MP3 on your site. Promote it for all its worth.

Promo Tip #67 Never release an inferior product, send out professional, and only your very best demos and new releases.

Promo Tip #68 Get testimonials and reviews from people that matter and start locally if you have to. Add them to your press kit.

Promo Tip #69 Make sure you make it easy for potentials sales to happen whether on your site or at a show. Make the payment process, safe, secure and EASY.

Promo Tip #70 Have a house concert. Invite the neighborhood to your backyard.

Promo Tip #71 Give your fans insider, behind the scenes, back stage with the band info and videos. This is great info to include in newsletters – people that signed up to learn more about you on purpose.

Promo Tip #72 Take the good with the bad, and take it all graciously. You must keep your image clean or at least maintain the aforementioned image.

Promo Tip #73 Don’t waste time, prioritize and go with the best bets. Put your energy into the correct market for YOUR music.

Promo Tip #74 If you can write well about a music subject, write and distribute articles. Always source the article back to your website. Let it be redistributed with the bottom author source info to spread your message and link.

Promo Tip #75 Gig swap with other bands from another area to widen your fan base.

Promo Tip #76 A music profile or bio, press kit and press releases should all be well written, free of misspellings, kept current, and to the point. Schedule updates of your various online activities.

Promo Tip #77 Find a business in your area that you can partner with for mutual benefit. If something about a song, style, or image would boost a local business, develop a cross promotional relationship.

Promo Tip #78 Respond to all your correspondence in a timely, businesslike, and correct manner – appropriate to the sender. Be considerate of your audience.

Promo Tip #79 Give people what they want. It’s all about the fans. If they come to your website, give them information that makes THEM feel good. If they come to your show, entertain them, thank them and thank the venue for the experience.

Promo Tip #80 Don’t disappear. Once you have started building your momentum, it is a continuous onslaught.

Promo Tip #81 Attend music conferences, indie showcases, music festivals. Gain exposure and network.

Promo Tip #82 Be easy to work with and be flexible. A good reputation carries a lot of weight. Flexibility can also mean possibly adjusting areas of your work or image so as to get your foot in the door if need be.

Promo Tip #83 Have a cause. Create an event to promote that cause. Team up with other like-minded bands and make a news worthy event out of that cause.

Promo Tip #84 Business Cards – When talking to anyone, hand one out. You must include the link to your website. Consider your link as your online business card.

Promo Tip #85 Rolodex your contact list (some sites have contact managers in their member consoles). Make a list and keep it current of all the places online and offline that you need to post to when you need to send out reoccurring press releases of news and events. Be aware that many sites have limits in number and/or time frames, be careful to not exceed them.

Promo Tip #86 Invoke your personality into your writings to make your invitations, announcements and introductions fun and effective.

Promo Tip #87 Clearly define what you are about – quickly, online or offline. People have short attention spans and are short on time – not just the music industry, but most people in general. This is very important! Don’t waste words. Make anything you have to say about yourself or band enough to give the important necessary information and cut out the nonsense.

Promo Tip #88 Create a band calendar with some humorous photos of the various band members at various events.

Promo Tip #89 You heard it through the grapevine. Share “some” inside knowledge with other bands and songwriters in your area. Start your own information highway.

Promo Tip #90 Create an automated template for emails. Take the time to add the person’s name with a personal tidbit, but save time with a ready made email guide. Respond to unsolicited emails with your own personalized marketing message and a link to your website.

Promo Tip #91 Play for free if you have to, any where, any time. Create an event, an event with a cause and donate the proceeds to a charity. This can open up some interesting contacts and opportunities. Sponsor an event.

Promo Tip #92 Reach out and touch your fans. Whether someone else is maintaining your online presence or not, occasionally touch base with fans personally.

Promo Tip #93 Include every ounce of contact info needed upon every available surface.

Promo Tip #94 Borrow an idea from other sources, even outside the music industry. If it works for that company, perhaps you can adapt the idea to market your music as well. Find a way to put a new twist or slant on a successful bands tactics.

Promo Tip #95 Send birthday cards to your fans…of course you need to get their birthday info when they sign up for mailing lists.

Promo Tip #96 Get involved in the music forums and message boards that target your music segment and ALWAYS include your signature URL (aka web link)!!

Promo Tip #97 Start a Music or Band Blog, well written and kept current. Submit it to music Blog directories.

Promo Tip #98 Create a novelty song that topics a holiday, a hot news item, your city or town, sports team, political event or other idea and gain exposure on promoting this song.

Promo Tip #99 Listen to your fans and learn what brought them to your show. This is very effective to giving you feedback on which promotional tool worked.

Promo Tip #100 Success does not happen to those that wait. A record label , music deal, stardom, just creating a website “and they will come” does not just land in your lap with you doing nothing. You have to make success come to you. Be persistent, be confident, roll up your sleeves, it is going to take some serious work.

But wait, there’s more! We could not stop at 100! Here are a few more great tips:

Promo Tip #101 Use the Internet to research and keep current on new ways and new sites to market your music.

Promo Tip #102 Strength in numbers. Build joint ventures, collaborations and/or online partners on a project and both of you market that project.

Promo Tip #103 Have a professional email address.

Promo Tip #104 Don’t burn your bridges. Even with the increasing number of music “want to-be’s” the music industry is a relatively small and close knit community. A wrong done to you by someone early in your career, may be that “someone” in a position of music power one day that you just might need to do business with.

Promo Tip #105 Join the party, even if not in the mood. Don’t respond to the inevitable “what do you do” question with your day job, but tell your potentially new fan you are a musician and hand them your business card.

Promo Tip #106 Keep a journal of your marketing efforts with what worked and what did not work. This can be used in many ways down the road besides tracking your efforts. A book or e-book maybe?

Promo Tip #107 If out partying, have a designated friend or band mate for image control. If you get into something that could potentially land you in trouble, that controller gets you out of the situation before it can hurt your image. Video can be on the Internet before you even get home, so protect your image at all costs if you happen to get out of control.

Promo Tip #108 Business is business. There is a time and place for slang/explicit language, behavior, and the like. Project yourself in a professional manner. Know when you are onstage and when you are not.

Promo Tip #109 Get your own competition going about your band or a new release. Give something away, have fans register at local record stores, find a way to get buzz going by asking a great question.

Promo Tip #110 Self promote everyday, in every way, one way or the other.

Some of these pointers may not be for you. That’s fine. Do what you need to do, just make sure we ALL hear about you. Very true that many artists do not have the funds to do some of these tips, well, with the Internet and some ingenuity it possible to get around this to an extent.

The difference between you and another band that made it may not be that their music was better. It might be that they found a way to get noticed better. The music industry needs music talent and is constantly on the look out for something that stands out. If you have the guts and perseverance, it can be you.

9 Tips For How to Promote Your Book on a Limited Budget

There are thousands of ways to market your book. And after months of marketing my book, I’ve come up with a list of what I’ve found to be the most effective and important tips for getting the word out on a limited budget about your book.

Tip #1 – Get a website:

Have a website ready to go the moment your book is out. And then connect your website directly to your book’s page on Amazon (and other sites too).

Tip #2 – Write discussion guidelines:

Have discussion guidelines available to download as a PDF off your website. And if you’ve written an adult book, consider including a section of questions for teens.

Tip #3 – Provide free chapters:

Have the first few chapters available as free PDF downloads off your website. This is a great way to get readers “hooked” on reading the rest of the book.

Tip #4 – Do read some books on promoting your book:

Some of the books I found particularly helpful are:

Sell Your Book on Amazon by Brent Sampson (terrific ways to establish a presence on Amazon)

Red Hot Internet Publicity by Penny C. Sansevieri (you can sign up for free email info at amarketingexpert.com)

Plug Your Book by Steve Weber (subtitle: Online Book Marketing for Authors)

1001 Ways to Market Your Books (sixth edition) by John Kremer (huge book so for now I only read Chapter 12 — “How to Sell Books Via Computer”) (you can sign up for free email info from him at bookmarket.com)

Tip #5 – Collect all the publicity tips you can and jump on any opportunities:

Joan Stewart the Publicity Hound (sign up for free email info at publicityhound.com) has great pr tips. And sign up on helpareporter.com to get email updates for story sources that reporters need.

Tip #6 – Start a blog as soon as possible, preferably before your book is published:

Unfortunately I only learned this wisdom right before my book was published, but I did jump right in once I did learn.

Tip #7 – Optimize your Amazon presence:

Make sure you take full advantage of author tools on Amazon, including having your blog feed into your AmazonConnect feature on your book’s page.

Tip #8 – Ask book bloggers to review your book:

And if they say yes, be sure to give them a free copy for themselves as well as a free copy for a contest in connection with your book. Book giveaways on book blogs are major attention-getters for people who read. (And if book bloggers really like your book, they’re often willing to post the review from their blog on Amazon and other book sites.)

Tip #9 – Take a virtual book tour:

I used pumpupyourbookpromotion.com to take a month-long virtual book tour (your book is featured on blogs with either a review or an interview or both), and I found the experience extremely effective for developing relationships with book bloggers.

Do You Need Your Own Home Based Information Products Marketing Business?

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Selling information has been described by information marketer Terry Dean as the most exciting and rewarding business any entrepreneur can, or ever will be, involved with.

Millions of dollars worth of information products are being sold every single day throughout the world. Most of the major success stories online involve selling information in one form or another.

OK. How about you?

If you are not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, Isn’t it time you started on your own success journey as an “Infopreneur?”

Why Product Management Marketing Is Crucial for Your Business

The main focus of the project manager is on the price. Project management marketing contains all the marketing contents of projects. So the manager keeps all the information data in the spread sheets so the data can hide easily. If we want to establish well marketing, in this condition the marketing information plays a vital role it makes the effective image in the customer’s mind. The marketing information has objective to achieve the desired position in marketing.

Basically the construction of software which involves and establishes software for marketing that are advertised advertising campaign software, marketing workflow software, marketing management software and brand management software all depends on the requirements of customers. So project manager should have knowledge about current markets rates. It is done by the marketing information research. Manager should keep the information of the customer behavior. He should be cleared about that how can we satisfy the customer? It is easily implemented by knowing the activities properly. There should be a connection between project management marketing and needs of customers.

The loyalty of customer is made by the help of proper Project management marketing and brand marketing introduces products to customer. So the brand management software is basically system which gives the online introduction to customer in an effective planned manner. It includes the activities like it gives weekly report to reseller and provides the information of client which includes the need of client. Brand management includes the creating and controlling of the brands brand management software maintains the increasing value for the long term success which is known as the branding. This process includes strategies for enterprise access.

Now I will discuss about the way of management marketing which includes the managing of products in the form of spread sheets. This all is done under the estimation of needs of customers. If customer needs a particular type of products in a very huge amount so the responsibility of project manager is that he should give directions to productivity in that section.