100 Tips to Market Your Music – Part 2

Even if an artist has an outstanding talent, record deals do not fall out of the sky and land in your lap without music marketing. In this Internet age, A&R at most record labels is not what it once was, so those reps are looking for artists that already have CD sales, a great fan base, and already have the look and feel of being made even more marketable.

We started a list of marketing tips in 100 Tips To Market Your Music and continue more great ideas here, so tweak any of them as you will!

Promo Tip #55 Tag your MP3s with your name or band name, not just the song name. They need to know WHO did this material when they happen across it months later.

Promo Tip #56 Know who you are! Get into an appropriate category so that you can be found. People have to be able to identify your sound into a category that they can identify with. You may want to portray a new edgy sound, which is fine, but there are still general categories that people search on in record stores or online and you have to be found in one of them.

Promo Tip #57 Throw a listen-in. Contact record stores, coffee shops, book stores, malls, recreational areas, galleries, cool clothing stores or nightclubs that are willing to support local music. The free listen-in could have talk session and discounted CDs with coupons.

Promo Tip #58 Keep it simple silly, web sites that take a long time to load, are not easy to navigate, and are not interesting will not keep the viewer’s attention long enough for them to get to know you. So don’t make your personal website or any site that can be customized, so frilly that it turns a potential opportunity away.

Promo Tip #59 Join local communities and organizations and go to meetings periodically and pay attention. Listen for opportunities in what they are saying and perhaps volunteer. Help them and they will help you. Nonprofit organizations are likely to have access to media outlets that may give your some exposure.

Promo Tip #60 Check your public and local radio stations that play your type of music and try to get some air time.

Promo Tip #61 You will hear a lot of no’s and negativity. That is to be expected as everyone’s taste is different. Hopefully someone will give you some constructive criticism. Learn from it what you can but keep moving forward.

Promo Tip #62 Develop yourself as a complete package. Record labels do not spend the money on A&R as in the day. Educate yourself as a well-rounded music artist and present yourself as such.

Promo Tip #63 Elevator Pitch – If you only have one shot to make an impression in 30 seconds or less, can you do it? You will need to, so practice it!

Promo Tip #64 Post your gigs on your website(s), class ads, Craigslist, Backpage and other sites for your location.

Promo Tip #65 Submit your music to songwriting competitions, musician competitions, singing contests – try out for American Idol, for gosh sakes!

Promo Tip #66 Do a free conference call to chat with fans using your website. Record the call and follow up by posting the MP3 on your site. Promote it for all its worth.

Promo Tip #67 Never release an inferior product, send out professional, and only your very best demos and new releases.

Promo Tip #68 Get testimonials and reviews from people that matter and start locally if you have to. Add them to your press kit.

Promo Tip #69 Make sure you make it easy for potentials sales to happen whether on your site or at a show. Make the payment process, safe, secure and EASY.

Promo Tip #70 Have a house concert. Invite the neighborhood to your backyard.

Promo Tip #71 Give your fans insider, behind the scenes, back stage with the band info and videos. This is great info to include in newsletters – people that signed up to learn more about you on purpose.

Promo Tip #72 Take the good with the bad, and take it all graciously. You must keep your image clean or at least maintain the aforementioned image.

Promo Tip #73 Don’t waste time, prioritize and go with the best bets. Put your energy into the correct market for YOUR music.

Promo Tip #74 If you can write well about a music subject, write and distribute articles. Always source the article back to your website. Let it be redistributed with the bottom author source info to spread your message and link.

Promo Tip #75 Gig swap with other bands from another area to widen your fan base.

Promo Tip #76 A music profile or bio, press kit and press releases should all be well written, free of misspellings, kept current, and to the point. Schedule updates of your various online activities.

Promo Tip #77 Find a business in your area that you can partner with for mutual benefit. If something about a song, style, or image would boost a local business, develop a cross promotional relationship.

Promo Tip #78 Respond to all your correspondence in a timely, businesslike, and correct manner – appropriate to the sender. Be considerate of your audience.

Promo Tip #79 Give people what they want. It’s all about the fans. If they come to your website, give them information that makes THEM feel good. If they come to your show, entertain them, thank them and thank the venue for the experience.

Promo Tip #80 Don’t disappear. Once you have started building your momentum, it is a continuous onslaught.

Promo Tip #81 Attend music conferences, indie showcases, music festivals. Gain exposure and network.

Promo Tip #82 Be easy to work with and be flexible. A good reputation carries a lot of weight. Flexibility can also mean possibly adjusting areas of your work or image so as to get your foot in the door if need be.

Promo Tip #83 Have a cause. Create an event to promote that cause. Team up with other like-minded bands and make a news worthy event out of that cause.

Promo Tip #84 Business Cards – When talking to anyone, hand one out. You must include the link to your website. Consider your link as your online business card.

Promo Tip #85 Rolodex your contact list (some sites have contact managers in their member consoles). Make a list and keep it current of all the places online and offline that you need to post to when you need to send out reoccurring press releases of news and events. Be aware that many sites have limits in number and/or time frames, be careful to not exceed them.

Promo Tip #86 Invoke your personality into your writings to make your invitations, announcements and introductions fun and effective.

Promo Tip #87 Clearly define what you are about – quickly, online or offline. People have short attention spans and are short on time – not just the music industry, but most people in general. This is very important! Don’t waste words. Make anything you have to say about yourself or band enough to give the important necessary information and cut out the nonsense.

Promo Tip #88 Create a band calendar with some humorous photos of the various band members at various events.

Promo Tip #89 You heard it through the grapevine. Share “some” inside knowledge with other bands and songwriters in your area. Start your own information highway.

Promo Tip #90 Create an automated template for emails. Take the time to add the person’s name with a personal tidbit, but save time with a ready made email guide. Respond to unsolicited emails with your own personalized marketing message and a link to your website.

Promo Tip #91 Play for free if you have to, any where, any time. Create an event, an event with a cause and donate the proceeds to a charity. This can open up some interesting contacts and opportunities. Sponsor an event.

Promo Tip #92 Reach out and touch your fans. Whether someone else is maintaining your online presence or not, occasionally touch base with fans personally.

Promo Tip #93 Include every ounce of contact info needed upon every available surface.

Promo Tip #94 Borrow an idea from other sources, even outside the music industry. If it works for that company, perhaps you can adapt the idea to market your music as well. Find a way to put a new twist or slant on a successful bands tactics.

Promo Tip #95 Send birthday cards to your fans…of course you need to get their birthday info when they sign up for mailing lists.

Promo Tip #96 Get involved in the music forums and message boards that target your music segment and ALWAYS include your signature URL (aka web link)!!

Promo Tip #97 Start a Music or Band Blog, well written and kept current. Submit it to music Blog directories.

Promo Tip #98 Create a novelty song that topics a holiday, a hot news item, your city or town, sports team, political event or other idea and gain exposure on promoting this song.

Promo Tip #99 Listen to your fans and learn what brought them to your show. This is very effective to giving you feedback on which promotional tool worked.

Promo Tip #100 Success does not happen to those that wait. A record label , music deal, stardom, just creating a website “and they will come” does not just land in your lap with you doing nothing. You have to make success come to you. Be persistent, be confident, roll up your sleeves, it is going to take some serious work.

But wait, there’s more! We could not stop at 100! Here are a few more great tips:

Promo Tip #101 Use the Internet to research and keep current on new ways and new sites to market your music.

Promo Tip #102 Strength in numbers. Build joint ventures, collaborations and/or online partners on a project and both of you market that project.

Promo Tip #103 Have a professional email address.

Promo Tip #104 Don’t burn your bridges. Even with the increasing number of music “want to-be’s” the music industry is a relatively small and close knit community. A wrong done to you by someone early in your career, may be that “someone” in a position of music power one day that you just might need to do business with.

Promo Tip #105 Join the party, even if not in the mood. Don’t respond to the inevitable “what do you do” question with your day job, but tell your potentially new fan you are a musician and hand them your business card.

Promo Tip #106 Keep a journal of your marketing efforts with what worked and what did not work. This can be used in many ways down the road besides tracking your efforts. A book or e-book maybe?

Promo Tip #107 If out partying, have a designated friend or band mate for image control. If you get into something that could potentially land you in trouble, that controller gets you out of the situation before it can hurt your image. Video can be on the Internet before you even get home, so protect your image at all costs if you happen to get out of control.

Promo Tip #108 Business is business. There is a time and place for slang/explicit language, behavior, and the like. Project yourself in a professional manner. Know when you are onstage and when you are not.

Promo Tip #109 Get your own competition going about your band or a new release. Give something away, have fans register at local record stores, find a way to get buzz going by asking a great question.

Promo Tip #110 Self promote everyday, in every way, one way or the other.

Some of these pointers may not be for you. That’s fine. Do what you need to do, just make sure we ALL hear about you. Very true that many artists do not have the funds to do some of these tips, well, with the Internet and some ingenuity it possible to get around this to an extent.

The difference between you and another band that made it may not be that their music was better. It might be that they found a way to get noticed better. The music industry needs music talent and is constantly on the look out for something that stands out. If you have the guts and perseverance, it can be you.

9 Tips For How to Promote Your Book on a Limited Budget

There are thousands of ways to market your book. And after months of marketing my book, I’ve come up with a list of what I’ve found to be the most effective and important tips for getting the word out on a limited budget about your book.

Tip #1 – Get a website:

Have a website ready to go the moment your book is out. And then connect your website directly to your book’s page on Amazon (and other sites too).

Tip #2 – Write discussion guidelines:

Have discussion guidelines available to download as a PDF off your website. And if you’ve written an adult book, consider including a section of questions for teens.

Tip #3 – Provide free chapters:

Have the first few chapters available as free PDF downloads off your website. This is a great way to get readers “hooked” on reading the rest of the book.

Tip #4 – Do read some books on promoting your book:

Some of the books I found particularly helpful are:

Sell Your Book on Amazon by Brent Sampson (terrific ways to establish a presence on Amazon)

Red Hot Internet Publicity by Penny C. Sansevieri (you can sign up for free email info at amarketingexpert.com)

Plug Your Book by Steve Weber (subtitle: Online Book Marketing for Authors)

1001 Ways to Market Your Books (sixth edition) by John Kremer (huge book so for now I only read Chapter 12 — “How to Sell Books Via Computer”) (you can sign up for free email info from him at bookmarket.com)

Tip #5 – Collect all the publicity tips you can and jump on any opportunities:

Joan Stewart the Publicity Hound (sign up for free email info at publicityhound.com) has great pr tips. And sign up on helpareporter.com to get email updates for story sources that reporters need.

Tip #6 – Start a blog as soon as possible, preferably before your book is published:

Unfortunately I only learned this wisdom right before my book was published, but I did jump right in once I did learn.

Tip #7 – Optimize your Amazon presence:

Make sure you take full advantage of author tools on Amazon, including having your blog feed into your AmazonConnect feature on your book’s page.

Tip #8 – Ask book bloggers to review your book:

And if they say yes, be sure to give them a free copy for themselves as well as a free copy for a contest in connection with your book. Book giveaways on book blogs are major attention-getters for people who read. (And if book bloggers really like your book, they’re often willing to post the review from their blog on Amazon and other book sites.)

Tip #9 – Take a virtual book tour:

I used pumpupyourbookpromotion.com to take a month-long virtual book tour (your book is featured on blogs with either a review or an interview or both), and I found the experience extremely effective for developing relationships with book bloggers.

Do You Need Your Own Home Based Information Products Marketing Business?

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Selling information has been described by information marketer Terry Dean as the most exciting and rewarding business any entrepreneur can, or ever will be, involved with.

Millions of dollars worth of information products are being sold every single day throughout the world. Most of the major success stories online involve selling information in one form or another.

OK. How about you?

If you are not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, Isn’t it time you started on your own success journey as an “Infopreneur?”

Why Product Management Marketing Is Crucial for Your Business

The main focus of the project manager is on the price. Project management marketing contains all the marketing contents of projects. So the manager keeps all the information data in the spread sheets so the data can hide easily. If we want to establish well marketing, in this condition the marketing information plays a vital role it makes the effective image in the customer’s mind. The marketing information has objective to achieve the desired position in marketing.

Basically the construction of software which involves and establishes software for marketing that are advertised advertising campaign software, marketing workflow software, marketing management software and brand management software all depends on the requirements of customers. So project manager should have knowledge about current markets rates. It is done by the marketing information research. Manager should keep the information of the customer behavior. He should be cleared about that how can we satisfy the customer? It is easily implemented by knowing the activities properly. There should be a connection between project management marketing and needs of customers.

The loyalty of customer is made by the help of proper Project management marketing and brand marketing introduces products to customer. So the brand management software is basically system which gives the online introduction to customer in an effective planned manner. It includes the activities like it gives weekly report to reseller and provides the information of client which includes the need of client. Brand management includes the creating and controlling of the brands brand management software maintains the increasing value for the long term success which is known as the branding. This process includes strategies for enterprise access.

Now I will discuss about the way of management marketing which includes the managing of products in the form of spread sheets. This all is done under the estimation of needs of customers. If customer needs a particular type of products in a very huge amount so the responsibility of project manager is that he should give directions to productivity in that section.

10 Tips for Effective Competitive Intelligence Gathering

Competitive intelligence gathering can be a useful exercise that yields important information to guide your business and marketing strategy, or it can sit in a computer file and collect the equivalent of electronic dust if you’re not careful. While a competitive intelligence project can bring out your inner spy, it can also lead to confusion, misinterpretation of data, and faulty strategy-setting. Worse still, it can lead to something I call the “me too” syndrome in which you end up pushing your business into a model that’s a poor imitation of a competitor rather than an authentic and rich representation of yourself. The following 10 tips for effective gathering and use of competitive intelligence information may help you avoid the pitfalls of gathering information on your competitors while simultaneously helping you use it effectively.

Tip 1: Schedule Time Regularly to Perform Research

One of the most common complaints from business owners is that they don’t have time to do competitive intelligence. They also complain that they don’t have time for market research, marketing and promotions, and you name it – they don’t have time for it. Every entrepreneur, business owner and executive is faced with this problem. Honestly, have you ever had a day in which you just had oodles of free time? Probably not. The best way to overcome this problem is to block off competitive intelligence time on your calendar as you would an appointment with a prospect or an important meeting. Block off at least one hour a month, and preferably one hour every other week. This should give you some uninterrupted time to do some internet research and begin your competitive intelligence-gathering efforts.

Tip 2: Keep a List of Competitors Handy for Future Research

One time-saving tip I like to share is the handy spreadsheet; keep a list of competitors on your spreadsheet for future reference. Include the date last researched, the name of the competitor, and the URL of their website, and leave the last column blank to type in any research notes. This ensures that each month, when you sit down to conduct your competitive intelligence work, you’ll have the list handy and won’t need to reinvent the wheel.

Tip 3: Listen to Your Customers When They Mention Other Companies

Your customers are an invaluable resource of information about your competitors. If they mention that someone else does the same thing for cheaper or better than you do – note the name. That’s a competitor. Whenever I get a call from a prospective customer, I always ask, “How did you hear about us?” Often they will mention they visited a competitor’s website first and then came to us, or they used a competitor’s services and weren’t happy with either the price or the results, so they are seeking a new vendor. The companies, products and individuals they mention may be competitors, and provide you with great information to start your research-gathering efforts.

Tip 4: Track Products and Services, Messages and Offers

Many people make the mistake of simply tracking the overall efforts of their competitors. It’s important to note not just the direction the competing company is headed in, but what new products and services they are offering. Look at the messages they are using to describe their products and services, and any prices, sales or special offers to entice customers to buy from them. Are they retiring programs? Adding new ones? Touting research projects? Offering special events or announcing participation in a trade show? Each of these pieces adds up to the big picture of the activities of your competitor, and merits tracking and monitoring.

Tip 5: Sign Up for Competitors’ Emails and Social Media

To make your job easier, sign up for your competitors’ press releases, email newsletters and announcements, and major social media sites. You’d be amazed at how much they share with their customers, information that you can obtain freely and publicly. You can even set up a Google Alert to monitor new information and articles published about them.

Tip 6: When You’re Stuck Looking For Information, Search on a Key Executive’s Name

Here’s a useful trick I learned when researching an industry for which there was little published information about industry revenues, market growth, demographics and more; use a key company executive’s name as the search term and see what pops up. In my specific example, the executive had an unusual last name, and when I typed her name into the search engine, the result was several articles in which she was quotes about the detailed demographics of the industry I was researching. If you know the names of your competitor companies, then you can find out the names of key executives. To find any interviews they may have participated in, search their names. You may unearth some golden nuggets of information.

Tip 7: Examine SEO and Internet Marketing Efforts

Take a few minutes to examine any search engine optimization (SEO) elements your competitors may have put into place on their web pages. While a complete discussion of every potential method and element is beyond the scope of this article, there are many good resources online offering advice and suggestions for what to examine and how to find the information. For example, you can plug any URL into the Google Keywords Analysis Tool and the tool will attempt to extrapolate the keywords from the page. A cursory examination of the HTML code on any web page uncovers any meta tags in place, and using your favorite search engine, you can read your competitors’ page descriptions. Learn as much as you can about SEO and use this knowledge both to empower your own internet marketing efforts and to help you uncover your competitors’ level of SEO fluency.

Tip 8: Don’t Fall Into the “Me Too” Trap

One of the pitfalls of conducting competitive intelligence is assuming that what you see your competitors doing is the ‘right’ or ‘best’ way of doing things. If the competition is running ads on certain websites, the company owner feels he must, too. Beware of the “me too” trap and of copying anything, even the smallest thing, your competitors are doing. First of all, you don’t know if what they are doing is successful; they could be failing miserably at their efforts, not generating any sales or leads from their campaign even if you happen to like it. You don’t have access to their results, so you don’t know what is working and what isn’t. Copying anything they’re doing could be dangerous. Why make your business into a poor copy of another? Instead, focus on how you can improve your business, products or marketing efforts based on what you learn during the competitive analysis. Can you add new features? Better service? Focus on your own efforts and avoid the ‘me too’ trap.

Tip 9: Avoid Pricing Wars

Another trap many novices fall into is getting into a pricing war with competing businesses after seeing their prices. Many business owners realize that their prices are higher than the competitions’ and panic, thinking that by lowering their prices they will beat the competition and increase their own sales. You may increase your sales but unless you can decrease your costs, you’ve also just decreased your profit margin. And how much of that can your business withstand? What if your competitor decides to lower prices further – can you afford to keep lowering yours? Can you afford to set your customers’ expectations around lower prices?

Tip 10: Use the Information to Choose Your Strategy

After completing your competitive assessment, use the information you’ve uncovered to establish your own marketing strategy. Strive to improve your products, promotions, and service, always focusing on what you can do better, more efficiently or less expensively (while still maintaining margin) than your competitors.

Focus on your own business strategy, and decide for yourself how you are going to position your business in the marketplace in light of what you’ve learned. The result may be a competitive business, one that acknowledges competition without being a reactionary to the competition. Be the leader, not the follower, and use competitive intelligence to your advantage.